About Us

At Crave, we believe food is more than just a meal it’s an experience that brings people together. For generations, we’ve been helping families create simple, delicious dishes that spark joy in the kitchen.

CEO Message Sohaib Hashim

At SOHAIB GROUP, we are driven by a singular vision: to deliver uncompromising quality in every product we create. With Crave Noodles, we have set a new benchmark in taste, innovation, and food safety, ensuring that every bite is packed with rich flavors and premium ingredients. Our journey is just beginning. As we move forward, our commitment to excellence and consistency will extend beyond noodles, reaching every category we enter—from food to personal care and beyond. We believe that quality isn’t just a standard; it’s a promise we uphold in everything we do. The future belongs to brands that prioritize customer trust, cutting-edge innovation, and superior standards. At SOHAIB GROUP, we are dedicated to setting new industry benchmarks, ensuring that our products are not just good—but exceptional. Thank you for being part of our journey. The best is yet to come.

Our Guiding Principles

VISION

Our vision is to enhance the noodle experience with diverse flavors making dining easy and enjoyable for all.

MISSION

Our mission is to make meals simple, enjoyable, and accessible, with flavorful noodle experiences for everyone.

VALUES

We value creativity, quality, and inclusivity, offering diverse flavors that bring people together.

Our Journey

Crave Noodles Founded

Crave Noodles is established, bringing flavorful and convenient instant noodles to the market.

Expansion to International Markets

The brand expands beyond its home country, introducing its products to a global audience.

Introduction of Healthier Options

Crave launches low-sodium and organic noodle variants to cater to health-conscious consumers.

Eco-Friendly Packaging Initiative

The company adopts sustainable packaging to reduce environmental impact.

Research and development

Our Experts team is constantly experimenting with new ingredients, techniques, and flavor combinations to create unique and exciting noodle dishes.

Quality Operation

We prioritize quality in every aspect of our operations. From sourcing the finest ingredients to preparing and serving each dish, we adhere to strict quality standards.

Our Committment

We’re dedicated to making amazing recipes that taste great and help make a difference.

Health

Accessibility

Sustainability

Convenience

Certifications

Testimonials

Aisha Noor

Absolutely loved the bold and rich flavors! Each bite was packed with the perfect balance of spices and seasonings. Definitely my go-to comfort food now.”

Zainab Fatima

The taste exceeded my expectations! The noodles absorbed the sauce so well, making every mouthful a burst of deliciousness.

Maryam Hadiya